What to buy instead
Two lists. The first is beer that is imported from the country on the label and arrives at the strength it has at home. The second is British beer, brewed in Britain, sold as British. Neither list is a judgement about how the beer tastes.
Looking for a swap for one beer in particular? The alternatives pages take the beer you were going to buy and list the same kind of beer, from the same country where possible, at a similar strength.
The rule that built these lists. A beer joins the first list when the record says its UK supply is imported, the country it is brewed in matches the country on the label, and the UK strength equals the home-market strength. It joins the second when the brand is British, the beer is brewed in the United Kingdom, and the packaging does not suggest another country. Nothing here is chosen on flavour, price or our own preference, and no beer pays to appear.
Imported, and the same strength as at home 27
British, brewed in Britain, and honest about it 18
Imported, but weaker here 6
These do come from the country on the label. The UK version is brewed to a lower strength, so they are worth knowing about but they are not the same beer as the one sold at home.