Brewed Where?

Which beers sold as foreign are brewed in Britain, and what to buy instead

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Where is Peroni Nastro Azzurro brewed?

Genuine import Verified Last checked 5 September 2026

Peroni Nastro Azzurro is genuinely imported from Italy, at the same strength as at home.

5.1%
UK
5.1%
Italy
The UK version matches the strength sold in Italy.
Brewed for the UK in
Imported from Italy
Imported
Sold as a beer from
Italy
Italian name and tricolour ribbon branding, 'Birra Peroni' heritage, Italian style advertising
Brewed in (country)
Italy
Brand owner
Asahi Group Holdings
HQ: Japan
UK rights held by
Asahi UK Ltd (owned)
UK strength
5.1%
Strength at home (Italy)
5.1%
UK cans and bottles are 5.1% ABV, the same as the Italian home market strength. No UK strength cut found.
Style
Lager
Brand created
1963, Italy
Brewed at home in
Rome, Italy; Padua, Italy; Bari, Italy
What the UK label says
“Country of origin: Italy. 'Brewed and canned by: Birra Peroni S.r.l., Via Birolli, 8, Roma, Italy.' Distributed by Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London W4 2QB”
Source: www.ocado.com

In short

Peroni Nastro Azzurro is imported. The UK product is brewed at Rome, Padua and Bari in Italy. It is also the same strength as at home, 5.1%. The brand belongs to Asahi Group Holdings, which also owns Asahi Super Dry and Fuller's in the UK.

Who has brewed it here

YearsBrewerSiteSource
Dates not establishedNone. Imported from Italy throughout; brand passed from Birra Peroni to SABMiller (2003) and to Asahi (2016)Rome / Padua / Bari, Italyocado.com

Questions people ask

Where is Peroni Nastro Azzurro brewed?

The UK product is imported. It is brewed at Rome, Padua and Bari in Italy.

Is Peroni Nastro Azzurro brewed in the UK?

No. The UK product is brewed in Italy.

Is Peroni Nastro Azzurro really Italian?

Yes, on origin: the UK product is brewed in Italy.

Who owns Peroni Nastro Azzurro?

Peroni Nastro Azzurro is owned by Asahi Group Holdings, headquartered in Japan. In the UK the brand is handled by Asahi UK Ltd.

What strength is Peroni Nastro Azzurro in the UK?

Peroni Nastro Azzurro is 5.1% ABV in the UK. In Italy it is 5.1%.

Is Peroni Nastro Azzurro weaker in the UK than in Italy?

No. It is 5.1% in both the UK and Italy.

See also

Birra Ichnusa
Origin not established · sold as Italian
Unverified
Birra Mapelli Italia Premium Lager
Origin not established · sold as Italian
Unverified
Birra Menabrea Bionda
Imported from Italy · 4.8% · sold as Italian
Genuine import Verified
Birra Messina Cristalli di Sale
Origin not established · sold as Italian
Unverified
Birra Moretti L'Autentica
Manchester · 4.6% · sold as Italian
Brewed here Verified
Birra Moretti Sale di Mare
Manchester · 4.8% · sold as Italian
Brewed here Verified

Side by side with Birra Moretti L'Autentica.

Every beer sold as Italy · Every brand owned by Asahi Group Holdings

Sources

  1. Ocado (ocado.com), 5 September 2026: UK ABV 5.1%, country of origin Italy, brewed and canned by Birra Peroni, Rome
  2. Asahi UK (asahibeer.co.uk), 5 September 2026: Asahi UK holds the brand in the UK
  3. second research pass (protzonbeer.co.uk): cited by second research pass
  4. second research pass (petebrown.net): cited by second research pass
  5. second research pass (asahiinternational.com): cited by second research pass
  6. second research pass (asahiinternational.com): cited by second research pass