Brewed Where?

Which beers sold as foreign are brewed in Britain, and what to buy instead

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Where is Madrí Excepcional brewed?

Sold as foreign, brewed in Britain Verified Last checked 4 September 2026

Madrí Excepcional is sold as a beer from Spain. It is brewed in Britain, at Tadcaster, North Yorkshire and Burton upon Trent, Staffordshire.

What to drink instead 6 beers on the same shelves that are what they say

Brewed for the UK in
Tadcaster, North Yorkshire (Tower Brewery); Burton upon Trent, Staffordshire (Burton Brewery)
Brewed in Britain
Sold as a beer from
Spain
Spanish name, Madrid 'Chulapo' imagery, 'El alma de Madrid' strapline, La Sagra (Toledo) collaboration story
Brewed in (country)
United Kingdom
Brand owner
Molson Coors Beverage Company
HQ: United States / Canada
UK rights held by
Molson Coors Brewing Company (UK) Ltd (owned)
UK strength
4.6%
Strength at home (Spain)
Not established
No Spanish original to compare against. UK ABV 4.6% per Tesco 660ml bottle page and 2020 launch release.
Style
Lager
Brand created
2020, United Kingdom
Brewed at home in
None: no Spanish version; brand created for UK and Ireland, later exported to Canada and Bulgaria
What the UK label says
“Brewed in UK (brand site); Tesco: 'Brewed and packed by: Molson Coors Brewing Company (UK) Ltd., 137 High Street, Burton Upon Trent'”
Source: www.tesco.com

In short

On the shelf, Madrí Excepcional presents as Spanish: Spanish name, Madrid 'Chulapo' imagery, 'El alma de Madrid' strapline, La Sagra (Toledo) collaboration story. The UK supply comes out of Tadcaster, North Yorkshire and Burton upon Trent, Staffordshire, brewed by Molson Coors. It is 4.6%. There is no Spanish original to compare with: the brand was created in 2020 by Molson Coors Beverage Company for the UK market. On the recipe: Launch release (Oct 2020) described it as the first joint project between Molson Coors and La Sagra Brewery (Toledo, in which Molson Coors invested in 2017), blending 'the cultural essence of Madrid with British brewing expertise'. The label says: "Brewed in UK (brand site); Tesco: 'Brewed and packed by: Molson Coors Brewing Company (UK) Ltd., 137 High Street, Burton Upon Trent'."

Who has brewed it here

YearsBrewerSiteSource
2020 to nowMolson CoorsTadcaster (named in the October 2020 launch release); Burton also listed by Molson Coors as a Madrí sitemolsoncoorsblog.com

Questions people ask

Where is Madrí Excepcional brewed?

The beer sold in the UK is brewed at Tadcaster, North Yorkshire and Burton upon Trent, Staffordshire by Molson Coors.

Is Madrí Excepcional brewed in the UK?

Yes. It is brewed at Tadcaster, North Yorkshire and Burton upon Trent, Staffordshire.

Is Madrí Excepcional really Spanish?

The branding is Spanish, but the beer sold in Britain is brewed in the UK at Tadcaster, North Yorkshire and Burton upon Trent, Staffordshire.

Who owns Madrí Excepcional?

Madrí Excepcional is owned by Molson Coors Beverage Company, headquartered in United States / Canada. In the UK the brand is handled by Molson Coors Brewing Company Ltd.

What strength is Madrí Excepcional in the UK?

Madrí Excepcional is 4.6% ABV in the UK.

What does the Madrí Excepcional label say about where it is brewed?

The UK label text on record reads: "Brewed in UK (brand site); Tesco: 'Brewed and packed by: Molson Coors Brewing Company (UK) Ltd., 137 High Street, Burton Upon Trent'".

See also

Alhambra Reserva 1925
Imported from Spain · 6.4% · sold as Spanish
Genuine import Verified
Cruzcampo Sevilla
Manchester · 4.4% · sold as Spanish
Brewed here Verified
Cruzcampo Sevilla Orange
Manchester · 3.3% · sold as Spanish
Brewed here Verified
Damm Daura
Imported from Spain · sold as Spanish
Partly verified
Damm Voll-Damm
Imported from Spain · sold as Spanish
Partly verified
Estrella Damm
Mixed supply · 4.6% · sold as Spanish
Partly verified

Side by side with Cruzcampo Sevilla, San Miguel Especial and Estrella Damm.

Every beer sold as Spain · What else is brewed at Burton upon Trent, Staffordshire · Every brand owned by Molson Coors Beverage Company

Sources

  1. Molson Coors Beer & Beyond (molsoncoorsblog.com), 16 October 2020: launch, 4.6% ABV, brewed at Tadcaster, La Sagra collaboration
  2. Molson Coors (molsoncoors.com): Madrí Excepcional listed among brands brewed at Burton
  3. Molson Coors (molsoncoors.com): Madrí Excepcional listed among brands brewed at Tadcaster
  4. Tesco (tesco.com), 4 September 2026: UK ABV 4.6%, brewed and packed by MCBC (UK) Ltd, Burton
  5. Fortune (fortune.com), 5 June 2024: brewed entirely in the UK; Estrella criticism; Molson Coors response
  6. Madrí Excepcional (Molson Coors) (madriexcepcional.com), 4 September 2026: 'Brewed in UK' on brand site
  7. Wikipedia (en.wikipedia.org): secondary: off-trade launch 2022, limited La Sagra input, Canadian production
  8. second research pass (yorkpress.co.uk): cited by second research pass
  9. second research pass (protzonbeer.co.uk): cited by second research pass
  10. second research pass (thegrocer.co.uk): cited by second research pass