Brewed Where?

Which beers sold as foreign are brewed in Britain, and what to buy instead

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Where is Peroni Nastro Azzurro 0.0 brewed?

Genuine import Verified Last checked 5 September 2026

Peroni Nastro Azzurro 0.0 is genuinely imported from Italy, at the same strength as at home.

0.0%
UK
0.0%
Italy
The UK version matches the strength sold in Italy.
Brewed for the UK in
Imported from Italy
Imported
Sold as a beer from
Italy
Same Italian Peroni branding as the parent brand
Brewed in (country)
Italy
Brand owner
Asahi Group Holdings
HQ: Japan
UK rights held by
Asahi UK Ltd (owned)
UK strength
0.0%
Strength at home (Italy)
0.0%
0.0% in both markets
Style
Alcohol-free lager
Brand created
2020, Italy
Brewed at home in
Rome, Italy (Birra Peroni), per the UK pack
What the UK label says
“Country of Origin: Italy. Packed In: Italy. 'Brewed in Italy to the original recipe since 1963.' Brewed and bottled by: Birra Peroni S.R.L., Via Birolli, 8, Roma, Italy. For: Asahi UK Ltd, Woking.”
Source: www.asda.com

In short

Peroni Nastro Azzurro 0.0 is imported. The UK product is brewed in Italy. It is also the same strength as at home, 0.0%. The brand belongs to Asahi Group Holdings, which also owns Asahi Super Dry and Fuller's in the UK.

What changed

Questions people ask

Where is Peroni Nastro Azzurro 0.0 brewed?

The UK product is imported from Italy.

Is Peroni Nastro Azzurro 0.0 brewed in the UK?

No. The UK product is brewed in Italy.

Is Peroni Nastro Azzurro 0.0 really Italian?

Yes, on origin: the UK product is brewed in Italy.

Who owns Peroni Nastro Azzurro 0.0?

Peroni Nastro Azzurro 0.0 is owned by Asahi Group Holdings, headquartered in Japan. In the UK the brand is handled by Asahi UK Ltd.

What strength is Peroni Nastro Azzurro 0.0 in the UK?

Peroni Nastro Azzurro 0.0 is 0.0% ABV in the UK. In Italy it is 0.0%.

Is Peroni Nastro Azzurro 0.0 weaker in the UK than in Italy?

No. It is 0.0% in both the UK and Italy.

See also

Birra Ichnusa
Origin not established · sold as Italian
Unverified
Birra Mapelli Italia Premium Lager
Origin not established · sold as Italian
Unverified
Birra Menabrea Bionda
Imported from Italy · 4.8% · sold as Italian
Genuine import Verified
Birra Messina Cristalli di Sale
Origin not established · sold as Italian
Unverified
Birra Moretti L'Autentica
Manchester · 4.6% · sold as Italian
Brewed here Verified
Birra Moretti Sale di Mare
Manchester · 4.8% · sold as Italian
Brewed here Verified

Every beer sold as Italy · Every brand owned by Asahi Group Holdings

Sources

  1. Ocado (ocado.com), 5 September 2026: Product listed in the UK at 0.0%
  2. Birra Peroni (birraperoni.it), 5 September 2026: Nastro Azzurro Zero is a Birra Peroni Italian product
  3. Asda (asda.com), 5 September 2026: Peroni Nastro Azzurro 0.0% Italian Non-Alcoholic Beer 4 x 330ml Bottles: alcohol by volume 0.0; Country of Origin Italy; Packed In Italy; 'Brewed in Italy to the original recipe since 1963'; manufacturer 'Brewed and bottled by: Birra Peroni S.R.L. Via Birolli, 8, Roma, Italy. For: Asahi UK Ltd, Asahi House, 88-100 Chertsey Road, Woking, GU21 5BJ, UK.'